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陈歆磊

CHEN Xinlei

明尼苏达大学商业管理博士
太阳集团tcy8722网站市场营销学教授

Email:
xlchen@ckgsb.edu.cn

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教授简介:

陈歆磊教授现为太阳集团tcy8722网站市场营销学教授。加入长江之前曾任上海交通大学上海高级金融学院以及太阳集团tcy8722网站市场营销学教授、加拿大英属哥伦比亚大学尚德商学院(Sauder School of Business, University of British Columbia)市场营销系副教授及Finning Junior讲席教授。他在1994年获清华大学学士学位,2005年获美国明尼苏达大学商学院博士学位。

 

陈歆磊教授对产业经济学,市场竞争及调控,消费者选择与营销策略等领域有很深的造诣。他的研究方向集中在定价,品牌,营销渠道及广告促销。陈歆磊教授曾在国际一流学术刊物 Journal of Marketing Research和 Marketing Science上发表多篇文章。他是美国营销科学学会Sheth基金会2004年度博士联合会会员,并获得美国营销科学学会2009年度青年学者奖(MSI 2009 Young Scholar)。除去学术研究,陈歆磊教授对业界的研究也颇有建树。他撰写了关于互联网商业模式及市场调控的书籍,并经常在媒体对社会热点问题发表观点。

 

陈歆磊教授对国内外市场营销的理论与实践颇为熟悉,并拥有丰富的教学与咨询经验。他曾在中国对外经济技术合作总公司及ABB中国有限公司任项目经理。他主要讲授MBA、EMBA课程,包括“营销战略”及“价格策略”,以及相关的企业培训课程。

学术成就

  • Finalist, Long Term Impact Award, Society for Marketing Science, 2020
  • Finalist, Long Term Impact Award, Society for Marketing Science, 2018
  • MSI 2009 Young Scholar
  • AMA-Sheth Foundation Doctoral Consortium Fellow, 2004.
  • Carlson School of Management Dissertation Award, University of Minnesota, 2003-2004.
  • INFORMS Marketing Science Doctoral Consortium Fellow 2003
  • Albert J, Haring Symposium Representative, Indiana University, March 2003.
  • Carlson School of Management Graduate Fellowship, University of Minnesota, 1999- 2003.

主要学术成果

REFEREED JOURNAL PUBLICATIONS

  • Chen, Xinlei (Jack), Xiaohua Zeng, Cheng Zhang (2022) “Does Concealing Gender Identity Help Women Win The Competition? An Empirical Investigation Into Online Video Games” Marketing Science, forthcoming
  • Xiao, Ping, Xinlei Chen, Yuxin Chen, Wei Lu (2021) “Violation Behavior in Vertical Restraint: Empirical Analyses in the Case of Minimum Retail Price Maintenance,” International Journal of Research in Marketing, 2021-12, Vol.38 (4), p.953-973
  • Xiao, Ping, Ruli Xiao, Sky Liang, Xinlei Chen, Wei Lu (2019)“Effect of the Government’s Subsidy Program: Accessibility Beyond Affordability” Management Science, Vol 66(7), p 3211-3233
  • Chen, Xinlei, Yitian Liang (2017) “A Review And Reflection On The Analysis of China Questions In Marketing” Journal of Marketing Science, 13(4): 124-131
  • Chen, Xinlei (Jack), Yuxin Chen and Charles B. Weinberg (2013), “Learning About Movies: The Impact of Movie Release Types on the Nationwide Box Office” Journal of Culture Economics, 37, 359-386
  • Chen, Xinlei (Jack), Yuxin Chen and Ping Xiao (2013), “The Impact of Sampling and Network Topology on the Estimation of Social Inter-correlations” Journal of Marketing Research,  Vol. 50, No. 1, pp. 95-110
  • Rui Zhu, Utpal Dholakia, Xinlei (Jack) Chen and Rene Algesheimer (2012), “Does Online Community Participation Foster Risky Financial Behavior?” Journal of Marketing Research, Vol 49, No. 3 (June), 394-407
  • Hai Che, Xinlei (Jack) Chen and Yuxin Chen (2012), “Investigating Effects of Out-of-Stock on Consumer SKU Choice”  Journal of Marketing Research, Vol. 49, No. 4 (August), pp.  502-513
  • Lan Luo, Xinlei (Jack) Chen, Jeanie Han, and C. W. Park (2010), “Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases” Journal of Marketing Research, Vol 47, Issue 6, 1114-1128
  • Chen, Xinlei (Jack), Om Narasimhan, George John, and Tirtha Dhar (2010), “An Empirical Investigation of Private Label Supply by National Label Producers” Marketing Science, July-August, Vol. 29, 738-755
  • Nitin Mehta, Xinlei (Jack) Chen and Om Narasimhan (2010) “Examining Demand Elasticities in Hanemann’s Framework: A Theoretical and Empirical Analysis,” Marketing Science, May-June, Vol. 29, 422-437
    Finalist, Long Term Impact Award, Society for Marketing Science, 2020
  • Chen, Xinlei (Jack), George John, Julie M. Hays, Arthur V. Hill, and Susan E. Geurs (2009), “Learning from A Service Guarantee Quasi-Experiment” Journal of Marketing Research, Vol. 46, Issue 5, 584-596
  • Zhu, Rui (Juliet), Xinlei (Jack) Chen, and Srabana Dasgupta (2008), “Exploring the Effect of Trade-In Value on Consumers’ Willingness to Pay for the New Product” Journal of Marketing Research, Vol. 45, Issue 2, 159-170
  • Mehta, Nitin, Xinlei (Jack) Chen and Om Narasimhan (2008), “Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions” Marketing Science, Vol 27, Issue 3, 334-355
    Finalist, Long Term Impact Award, Society for Marketing Science, 2018
  • Chen, Xinlei (Jack), George John and Om Narasimhan (2008), “Assessing the Consequences of A Channel Switch”, Marketing Science, Vol 27, Issue 3, 398-416

 

WORKING PAPERS

  • Liang, Sky, Xinlei Chen, Yuxin Chen, Ping Xiao, “Ad Fraud Under Vertical Contract Structure” Revision for 2nd round in International Journal of Research in Marketing
  • Liang, Sky, Xinlei Chen, Rui Zhu, “Do Driving Apps Help Safe Driving? An Empirical Analysis Using Sensor Data” Under review at Manufacturing and Service Management
  • Liang, Sky, Xinlei(Jack) Chen, Yuxin Chen, and Rui Zhu “Do Pandemics Lead to More Exercise? An Empirical Investigation Using Online Yoga Exercise Data” under review at Marketing Science
  • Liang, Sky, Xinlei (Jack) Chen, Charles Weinberg, Xiaohua Zeng, Cheng Zhang, “Economic Design in the Virtual World: the Fee Structure in the Player to Player (P2P) Trading Market in Online Video Games” 

 

RESEARCH IN PROGRESS

  • Liang, Sky, Xinlei Chen “Cross Media Advertising Effect in Short Video Platforms: Field Experiments in ByteDance”
  • Liang, Sky, Xinlei Chen, Rui Zhu, “Does The National Restriction On Online Video Playing Time Affect Children’s Preference Towards Video Game?”

 

BOOKS

  • 陈歆磊, 史颖波. 破绽 风口上的独角兽. 中信出版社,2019-3-1